French Broad Adventures fall ziplining

In order to position themselves for long-term growth, "French Broad Rafting" added a zipline course and hired Status Forward to help rebrand as French Broad Adventures. The new name has accommodated the addition of canyoneering expeditions and a rock climbing wall as well.

After designing the new French Broad Adventures brand identity, I have acted as lead designer on a number of projects from ads to print materials. In 2021, I also facilitated a brand messaging workshop. The updated messaging drove a website renovation effort which I provided creative direction for.


  • Creative Direction
  • Brand Strategy
  • Web Design
  • Location Graphics/Signage
  • Ad Design
  • Copywriting


  • Nick Romanos
  • Laurel Scherer
  • Marisa Falcigno
  • Wolf Hoelscher
  • Amplified Media (photos)
French Broad Adventures logos in use
French Broad Adventures logo use

After 40 years in business, FBA is thriving

With no shortage of obnoxious, screaming ads for river rides visible from I-40, we took a different approach with French Broad Adventures.

As the closest outpost to Asheville, NC, we wanted to make sure the identity was a bit more sophisticated. It was important for us to assure mountain-seeking tourists that it was possible to have a thrilling adventure without nervously paddling away from banjo music.

Our approach worked, with French Broad Adventures seeing a 30% uptick in online bookings in the first year after the initial rebrand, with steady growth since.

French Broad Adventures mobile screens
French Broad Adventures shirt designFrench Broad Adventures shirt mockup
French Broad Adventures rafting ad
French Broad Adventures zipline ad
French Broad Adventures brochure outsideFrench Broad Adventures brochure inside