Employee Assistance Network of North Carolina (EANNC) knew it was time to refresh their 10 year old website. With a recent ownership shift, we dug a bit deeper and determined it was also a good idea for them to clarify their brand message and rethink their identity.
Utilizing the StoryBrand framework, I lead a brand messaging workshop with the EAN team and helped them create clear messaging. We then brought the message to life through a new visual identity and website.
Since launching their new website in and visual identity in early 2021, EAN has noticed a significant uptick in requests for appointments. As a company that offers ongoing employee assistance plans (EAPs), this is important because it means companies who purchase EAPs are seeing more value – making them more likely to stick around in the long-run.
Since the launch of the identity, I've continued to support EAN by helping them design a keynote pitch deck (proposal), while maintaining the website I've built for them in Webflow.