My large square head holds many hats at Status Forward, where I serve as creative director and resident StoryBrand Certified Guide. I'm a husband, dad, soccer coach, and an Enneagram 7.
I believe that "human-centered design" is inseparably tied to writing and tone. Nothing says "fake" like a big blob of over-serious, polished turd copy, accompanied by a nice, crisp stock photo.
Be kind, have fun, and throw in a bad word here or there. A little lightheartedness goes a long way.
Holler at me