Chestnut facade redesign

Chestnut is the second restaurant opened by renowned hospitality group Westmoreland & Scully in Asheville, NC. Building off the success of their flagship Corner Kitchen concept, Chestnut offers food that is both creative and unpretentious, paired with exquisite, hand-crafted cocktails.

What started as a website redesign gradually evolved into full-on brand-identity management with menu design, a subtle logo rework, ad design, and design consulting on the exterior renovation of the building.


  • Creative Direction
  • Brand Strategy
  • Web Design
  • Logo Design
  • Location Graphics/Signage
  • Ad Design
  • Copywriting


  • Nick Romanos
  • Laurel Scherer
  • Amplified Media (photos)
  • Matthew Westmoreland (photos)
Chestnut table tent designChestnut Charcuterie Plate
Chestnut menu design

Chestnut maintains its reputation as one of Asheville's top culinary destinations

After navigating the pitfalls of COVID-19, Chestnut is thriving as it approaches its 10-year anniversary in 2022. Consistently ranked in the top 10 restaurants in Asheville, Chestnut's ownership recently invested in a major renovation to see it into the next decade.

The building's facade was repainted to match their brand maroon, and now proudly displays its hand painted logo along an illuminated blade sign that can be seen from down the street.

When you serve amazing cocktails, it's important to look alive at night. Suffice to say, Chestnut now puts the life in nightlife.

Chestnut logo OLDChestnut logo NEW
Chestnut facade OLDChestnut facade NEW mockup
Chestnut blade sign design
Painting the Chestnut logoChestnut facade painting
Chestnut facade redesign