Asheville Bee Charmer

Creative Direction, Packaging Design, Web design, writing // Visit the Website

Brand Overview

Asheville Bee Charmer is a locally loved, nationally recognized specialty store selling honey from around the world and other bee-related provisions. Their operation is driven by a mission to promote and protect the humble honeybee.

My Contributions

Since designing their brand identity in 2014, I've helped Asheville Bee Charmer develop an easy to manage labeling system for their honey varieties. More recently, I helped them revamp their website to focus more on selling products online.

Asheville Bee Charmer has grown into a top destination for WNC visitors.

With tenacious ownership on a mission to help the increasingly imperiled honeybee, Asheville Bee Charmer's flagship store debuted with a warm, woodcut aesthetic, welcoming customers into a rich "hive" buzzing with all things Bee. In a town obsessed with craft beer, Bee Charmer found a sweet spot as a family-friendly destination, a perfect stop-in during a daytime romp around downtown Asheville.

Since opening in 2014, Asheville Bee Charmer has expanded into a second location with online sales growing by over 100% since their website refresh in 2017. Browse their backlit honey shelf and you'll get to know the colorful labeling system I've helped them grow and maintain over the years.