Wake Radiology is a leading provider with 14 locations across North Carolina’s Research Triangle.
After years of fragmented marketing, they partnered with our team to bring cohesion and clarity to their brand presence. What began as individual projects quickly evolved into an ongoing collaboration, spanning campaigns, landing pages, print collateral, and a fully-refreshed brand identity system.
I stepped into a leadership role during a pivotal staffing transition, shaping creative execution, presenting work to stakeholders, and helping ensure alignment across multiple channels. With input required from multiple stakeholders, I focused on delivering solutions that were not only effective, but easy to champion internally.
My work included campaign design, event materials, digital ads, and a modernized brand system. The refreshed identity has streamlined future approvals, improved consistency across locations, and helped Wake Radiology reflect the same professionalism in their marketing as they do in patient care.
